These metrics are reported separately for each campaign and are not aggregated on an account level. The total eligible impressions number depends on elements such as targeting, approval status, and quality of the search.
The impression share formula is derived directly from its definition above. Impression Share shows you the percentage of the impressions your ads received, compared to the total impressions you were eligible to get. eg your bids, budget, device targeting, quality score (and more). When showing your ads to users, Google Ads estimates the total impressions a keyword or search term was eligible to receive.īut in reality, your ads receive a certain number of impressions based on various elements in your account. Impression share (IS) is pretty much as it sounds.
#Impression share google ads how to
We’ll learn how Impression Share is calculated, and we’ll give you some tips on how to improve your impression share metrics to ensure you’re getting the very best results for your campaigns.😉 So we’re here to explain what impression share is and what it means for your account, campaigns, ad groups and keywords. Google Ads Impression Share is one of them.ĭespite being one of the vital metrics attributed to success or failure, Impression Share (IS) analysis remains under-utilised in many cases.
In the process, some Google Ads specialists are more likely to focus on metrics that impact conversion KPIs, losing sight of others that play an essential role in the top funnels of the user journey. Final Thoughts on Google Ads Impression Share Metrics.How to Improve Google Ads Impression Share Metrics.Is Impression Share The Only Competitive Metric That Matters?.
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